What is the Why of your Brand?

Storytelling is where it started for me.

Before I got my degree in Psychology, I was studying at the Walter Cronkite School of Journalism at Arizona State University. I was drawn towards the juicy facts, the colorful and concise language, and the fast deadlines that came with reporting. I always wanted more… more details, longer interviews, I wanted to know why… so I switch over to Psychology so that I could uncover each unique “why” that gave depth to the stories I loved.

I constantly consume stories, and I find them everywhere. Behind every action, every conflict, every discovery, every act of compassion, there is a story. I follow the “Why?”

From small-talk in trade shows, to lengthy Instagram comments; I love a good story.

That is where the relationship starts, trust is built, and understanding achieved. Friendships, client relationships, customers, and networking with colleges all start the same way.

Stories allow people to make gut decisions about buying a product and staying loyal to a company. Attracting customers and keeping loyal customers starts with the story. The story behind the brand is what empowers Apple to dominate their industry, as Simon Sinek says in his Ted Talk to “Start with Why” 

“People don’t buy what you do,
they buy why you do it.”  
Simon Sinek