Case Studies

Overview

Parade for Love was a public art and wellness event series designed to bring emotional connection into everyday spaces. Inspired by my studies in trauma-informed yoga and nonviolent communication, I envisioned and led a project that invited strangers to slow down, feel, and connect—on sidewalks, in parks, and in community spaces.

What I did:

• Developed creative vision and messaging

• Produced public-facing events (permitting, programming, operations)

• Built partnerships with local organizations, teachers, and community leaders

• Led a series of trauma-informed and somatic-based workshops

• Directed event marketing and community outreach

• Produced all content, visuals, and video storytelling

Results

• 100+ participants across public events and workshops

• 8+ local partners and co-hosts

• Follow-up workshops hosted in Brooklyn

• Organic video content with 5K+ views

• Established a blueprint for value-led event marketing

How it started:

Personal: $125/hour — Description text. Proin gravida ex id consectetur lobortis. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis.

Business: $175/hour — Description text. Donec et convallis metus, et luctus odio. Fusce porta quam purus, vel consectetur est luctus vel.

Insurance and risk management

Personal: $125/hour — Description text. Proin gravida ex id consectetur lobortis. Fusce porta quam purus, vel consectetur est luctus vel. Sed ac urna lacus.

Business: $175/hour — Description text. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis. 

Psychedelic Science Conference 2023

Paid Media & Content

Role: Ads & Social Media Campaign(Consulting for MAPS)

Type: Conference Marketing + Paid Strategy

Year: 2023

Overview

Psychedelic Science 2023 was one of the largest psychedelic conferences in the world. I collaborated with the MAPS marketing team to optimize performance across Meta, LinkedIn, and X, aligning ad creative with PR cycles and influencer moments.

What I did:

• Optimized existing ad campaigns and audience targeting

• Developed new creative briefs for speaker- and press-aligned moments

• Managed spend pacing and conversion tracking

• Integrated speaker content into retargeting efforts

Results:

Psychedelic Science Conference 2023

Paid Media & Content

Role: Ads & Social Media Campaign(Consulting for MAPS)

Type: Conference Marketing + Paid Strategy

Year: 2023

Overview

Psychedelic Science 2023 was one of the largest psychedelic conferences in the world. I collaborated with the MAPS marketing team to optimize performance across Meta, LinkedIn, and X, aligning ad creative with PR cycles and influencer moments.

What I did:

• Optimized existing ad campaigns and audience targeting

Overview

Psychedelic Science 2023 was one of the largest psychedelic conferences in the world. I collaborated with the MAPS marketing team to optimize performance across Meta, LinkedIn, and X, aligning ad creative with PR cycles and influencer moments.

What I did:

• Optimized existing ad campaigns and audience targeting