Copy Case Studies
From Vision to Impact
〰️ COPY
Parade for Love NYC
〰️
From Vision to Impact 〰️ COPY Parade for Love NYC 〰️
Parade for Love NYC
6 years of activations & workshops
Role: Founder, Creative Director, and Producer
Type: Community Event Series + Workshop Programming + Signature Event + Brand Building
Year: 2014–2020
Overview
Parade for Love was a public art and wellness event series designed to bring emotional connection into everyday spaces. Inspired by my studies in trauma-informed yoga and nonviolent communication, I envisioned and led a project that invited strangers to slow down, feel, and connect—on sidewalks, in parks, and in community spaces.
What I did:
Developed creative vision and messaging
Produced public-facing events (permitting, programming, operations)
Built partnerships with local organizations, teachers, and community leaders
Led a series of trauma-informed and somatic-based workshops
Directed event marketing and community outreach
Produced all content, visuals, and video storytelling
Results
100+ participants across public events and workshops
8+ local partners and co-hosts
Follow-up workshops hosted in Brooklyn
Organic video content with 5K+ views
Established a blueprint for value-led event marketing
How it started:
Personal: $125/hour — Description text. Proin gravida ex id consectetur lobortis. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis.
Business: $175/hour — Description text. Donec et convallis metus, et luctus odio. Fusce porta quam purus, vel consectetur est luctus vel.
Insurance and risk management
Personal: $125/hour — Description text. Proin gravida ex id consectetur lobortis. Fusce porta quam purus, vel consectetur est luctus vel. Sed ac urna lacus.
Business: $175/hour — Description text. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis.