Copy Case Studies

 

From Vision to Impact

〰️ COPY

Parade for Love NYC

〰️

From Vision to Impact 〰️ COPY Parade for Love NYC 〰️

 

Parade for Love NYC

6 years of activations & workshops

Role: Founder, Creative Director, and Producer

Type: Community Event Series + Workshop Programming + Signature Event + Brand Building

Year: 2014–2020

 

Overview

Parade for Love was a public art and wellness event series designed to bring emotional connection into everyday spaces. Inspired by my studies in trauma-informed yoga and nonviolent communication, I envisioned and led a project that invited strangers to slow down, feel, and connect—on sidewalks, in parks, and in community spaces.

What I did:

  • Developed creative vision and messaging

  • Produced public-facing events (permitting, programming, operations)

  • Built partnerships with local organizations, teachers, and community leaders

  • Led a series of trauma-informed and somatic-based workshops

  • Directed event marketing and community outreach

  • Produced all content, visuals, and video storytelling

Results

  • 100+ participants across public events and workshops

  • 8+ local partners and co-hosts

  • Follow-up workshops hosted in Brooklyn

  • Organic video content with 5K+ views

  • Established a blueprint for value-led event marketing

How it started:

Personal: $125/hour — Description text. Proin gravida ex id consectetur lobortis. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis.

Business: $175/hour — Description text. Donec et convallis metus, et luctus odio. Fusce porta quam purus, vel consectetur est luctus vel.

Insurance and risk management

Personal: $125/hour — Description text. Proin gravida ex id consectetur lobortis. Fusce porta quam purus, vel consectetur est luctus vel. Sed ac urna lacus.

Business: $175/hour — Description text. Donec fermentum venenatis ipsum, eu efficitur mi placerat quis.